UNVEILING THE POWER OF CORE VALUES FOR ALIGNING YOUR COMPANY’S SUCCESS
Most organizations are dealing with one or more of these issues:
A harmonious, high-performing organization where every team member collaborates seamlessly, holds themselves accountable and achieves unparalleled productivity. This, in turn, empowers you to deliver unwavering dedication and extraordinary results to your valued customers.
Retention & Attraction of Talent
Your company core values act as a compass, steering decision-making towards intentional and responsible choices that represent your mission and vision. As employee engagement and retention take center stage, these core values instill purpose, clarity, and a blueprint for a robust organizational culture – a beacon that draws and retains top-tier talent.
Teamwork & Collaboration of Employees
Cultivating your company culture, grounded in properly selected core values, allows you to design a place and experience where every individual feels valued, inspired and empowered to contribute to your collective growth and success. By communicating and reinforcing these values throughout the organization, employees understand what is expected of them and how their choices and behavior should align with the organization’s principles.
Quality & Consistency of Service
A well-defined and consistent company culture ensures that customer service standards remain steady across various touchpoints and interactions. A uniform and reliable customer experience breeds trust and loyalty in the marketplace. Similarly, when employees learn to communicate effectively internally, it encourages them to share customer feedback, concerns, and insights with management. This feedback loop helps the organization identify areas for improvement and implement positive changes based on real information.
Power & Magnetism of Marketing
The messaging conveyed to customers wields substantial influence over their perception of your organizational culture and the experience your company provides. By consistently and transparently articulating your organization’s core values in marketing materials, customer interactions, and public discourse, you craft a genuine bond with customers who resonate with those values. This leads to repeated engagement, heightened loyalty, and enthusiastic advocacy.
Loyalty & Brand Advocacy of All
Employees who are proud of their organization’s culture and values, not only stay longer and give more of themselves to their work, they are also more likely to be brand advocates. By consistently demonstrating your company’s values, you build trust, credibility and a positive reputation among your stakeholders, partners, and customers, enhancing your brand loyalty and long-term success. Holding your values up, as a measurement for all approaches and actions that your company takes, ensures decision alignment and consistency across all levels of the organization, promoting adaptability and resilience in times of change.
Let’s identify your pain points.
DISCOVERY
Based on the defined values, mission and vision uncovered, we create the language and messaging that provides a short-hand level of communication for your team. Your Brand Manifesto is also a public declaration of what you believe, what you are calling your customers to be part of, and the depth of the change you endeavor to make with your organization.
DEVELOPMENT
INTRODUCTION
Traci’s 3-hour training with the team.
It is essential to involve employees in the development and refinement of core values, allowing them to contribute their perspectives and ideas. When employees feel heard and valued, they are more likely to embrace and champion the core values, creating a sense of ownership and commitment to the chosen norms.
DELIVERY
We build an execution framework for using your values, manifesto and other core elements in your marketing and brand building including:
Message Map – Beth – Provide a multi-page document useful for onboarding, employee development, and regular alignment checks that includes an updated company About Us statement, Content Prompts & Social Media Guide that incorporates value-based messaging into your existing marketing strategies.
Two one-page graphic – SJ – Create a visual representation of the messaging coordinated with current branding elements to be used for internal marketing, website add-ons, social media graphics, etc.
Discovery
Development
Introduction
It is essential to involve employees in the development and refinement of core values, allowing them to contribute their perspectives and ideas. When employees feel heard and valued, they are more likely to embrace and champion the core values, creating a sense of ownership and commitment to the chosen norms.
Delivery
Message Map – Beth – Provide a multi-page document useful for onboarding, employee development, and regular alignment checks that includes an updated company About Us statement, Content Prompts & Social Media Guide that incorporates value-based messaging into your existing marketing strategies.
Two one-page graphic – SJ – Create a visual representation of the messaging coordinated with current branding elements to be used for internal marketing, website add-ons, social media graphics, etc.
We invite you to join forces with a trio of seasoned professionals who will expertly navigate your path of Core Value Discovery, Development & Delivery. Through a comprehensive and unified blend of assessments, interactive workshops, training events, tailored visual solutions, strategic marketing expertise, and more, we’ll craft a seamless journey that helps to ensure your values remain at the forefront of your organization from inception to an enduring brand legacy.
TRACI PHILIPS
The Innate Coach, is an executive leadership and performance coach. She has become a trusted advisor to visionary entrepreneurs and corporate professionals by creating solution-based strategies that solve work-related challenges. Traci has found that when all employees play an active role in developing Core Values, they are more invested in upholding them.
BETH HESS
Owner/founder of Keys to Your Brand Consulting, is your trusted copy coach, dedicated to helping you harness the power of messaging to attract ideal customers and filter out the misfits. She has found that when your content answers the questions your clients are asking themselves (like, “What are their values?”) you will find yourself surrounded by superior leads, more satisfied customers, and enthusiastic referrals.
SJ TUDOR
Is the owner of Studio Tudor – a multidisciplinary photography and design studio that empowers brands to share their narratives through captivating visuals. Through her years of experience, she has noticed that clients don’t always have the time to explain who they are and what they stand for with words alone, so she enjoys creating visual stories that wide audiences can digest quickly.
Your Core Values
are the bedrock of your identity, guiding your purpose and shaping the daily interactions that define your relationships with both your team and clients.
By Identifying and embodying
values that mirror your company’s aspirations, you foster an environment teeming with positivity and productivity – a realm where respect, integrity, teamwork, and exceptional outcomes flourish.
Combine that with
clear and consistent messaging of those values both internally and externally, and you’ll have an organization primed for greatness at all levels.
